ROO-vé (Adj)
Inspired by the french word “Le Réveil”; a bugle or trumpet call at sunrise to wake military personnel. Ruveil is our reason for waking up in the morning. Ruveil is a portmanteau of the english words “reveal” and “veil” to symbolize a reawakening; revealing one’s true self, lifting the veil of the power wehold within, and the power of the way we adorn ourselves.
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